Transition to General Management
Making the transition to general management |
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Kevin Kaiser
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Transition to General Management is about smoothing and accelerating your transition from functional /technical manager into general management. It fills knowledge gaps in essential management disciplines, and prepares senior managers for moving from mastery of one area to a broader business leadership role.
This effective four-week and modular format programme, with an optional (fifth week) module, will equip you with all of the skills and knowledge you will need for your transition to general management. It will give you the confidence you will need to manage the complexity you will be facing as a general manager and using INSEAD’s unique, ‘Blue Line Management’ concept, you will learn the true meaning of ‘Managing for Value.’
Key Benefits
- More effective decision making at a general management level and enhanced leadership skills, giving you increased confidence and managerial impact
- Develop a keen understanding of how to ‘manage for value’ (using the INSEAD developed ’Blue line management’ concept)
- A strong international network of business contacts, offering potential new opportunities
- Transfer of the latest knowledge and best practice to your entire team
- Gain the knowledge, insights and skills to support your challenging career transition
- Integrate your knowledge and skills in a programme format that meets your busy schedule
The programme consists of two modules of two weeks. Participants can choose to participate at one or two INSEAD facilities in Europe, Asia and the Middle East.
New! Transition to General Management BootcampINSEAD's new Transition to General Management Bootcamp now offers participants of the 4-week programme the opportunity to return to INSEAD and turn their insights from the programme into action. The optional segment will run in 2013 in Fontainebleau. To ensure your place, you are advised to apply by ticking on the optional box on the Transition to General Management application form. If you require to speak to a programme advisor or if you are a former/current participant and wish to apply, please click on the contact links on the right. Alternatively please click here for more information. |
A view from INSEAD on:
Featured Articles
Destroying Value and the Misuse of Indicators
(IEDP Blog – 7 November 11)
‘Great swathes of wealth have been destroyed because of a common tendency among business executives to confuse value and share price, and to believe that achieving KPI targets is tantamount to value creation.’ says INSEAD Professor Kevin Kaiser in this article. Click here to read the article.
Participants on Transition to General Management take a holistic view of their own skills and experience whilst exploring current management thinking and gaining new perspectives on the ultimate business objective of Managing for Value.
During group work, case studies and coaching the programme equips senior managers to make the move to general management and covers:
- In depth examination of the foundations of business, to reinforce expertise in leading the value generation process for successful transition to general management
- Personal development and leadershipstyle is developed within a unique group of peers from other cultures, industries and backgrounds
- Using rigorous frameworks and tools, participants learn how to make effective decisions that create significant value
- Optional 4.5-day Bootcamp, that integrates past experience, newfound skills, and knowledge, into a global perspective
Integrating knowledge, skills and action: Participants integrate past experience and newfound skills and knowledge into a global perspective and deepen their understanding of Value Creation.
New! Transition to General Management BootcampINSEAD's new Transition to General Management Bootcamp now offers participants of the 4-week programme the opportunity to return to INSEAD and turn their insights from the programme into action. The optional segment will run from April 30th-May 4th 2012 in Fontainebleau. To ensure your place, you are advised to apply by ticking on the optional box on the Transition to General Management application form. If you require to speak to a programme advisor or if you are a former/current participant and wish to apply, please click on the contact links on the right. Alternatively please click here for more information. |
Breadth and depth are what characterise Transition to General Management participants. As the name implies, they’re so diverse in terms of nationality, international experience, culture and background that it’s hard to generalise. But one thing is sure: they’re all proven senior managers in their own area of business. And now they’re on the threshold of the next step up: a highly successful general management career. Some have already been promoted, while others are about to make that big breakthrough. They also tend to fit the following profile:
- Senior functional or technical managers about to make the transition to general management or recently appointed general managers
- At least eight years’ management experience with an outstanding track record in one or more functional areas of business
There are approximately 30 nationalities in each session and an even greater diversity of backgrounds. We ensure that everyone is at more or less that same crucial career transition.
From participants to alumni
As well as becoming part of your own class community, you leave the Transition to General Management as a full member of the INSEAD alumni community. Only graduates of our world-famous MBA, Executive MBA and PhD programmes, together with selected former Executive Education participants, are eligible for this status. This elite worldwide network consists of over 41,100 alumni in around 160 countries, many with very active National Alumni Associations. Alumni benefit from lifelong networking and professional development opportunities, including regional events, refresher programmes and reduced rates for all Executive Education.
"An executive education program that nurtures your development both at a professional and personal level and encourages you to challenge and develop your organisation based on value management. You and your organisation won’t be the same as before!"
Johnson & Johnson Gmbh
Director Public Affairs & Comm
"Great opportunity to learn and reflect about my role in the organization and to reflect about the way we do business in order to achieve sustainable profitable growth."
General Manager
Supraplast
"A really inspiring 4 weeks of INSEAD on the TGM programme. It challenged my thinking and opinions on a wide range of inter-related business topics and has enabled me to go back into my company and help shape it for continued success in the future."
Service and People Director
Eurostar International Ltd
"A real amazing experience that pushes the boundaries. It gives the key that answers are not important, questions are."
Client Management Director
ABN AMRO Commercial Finance
"It gives you a new inspiring perspective on the way the world of business and life works, with a clear set of tools how to improve performance of your company and you as a person."
Director International Corporate Communications
Océ NV
"This program is really a transformation process, from knowledgeable functional manager to open and curious general manager."
CEO
Jardine Lloyd Thompson
Bobst SA
"Finally things are falling into context. From managing the daily chaos to a much more structured, integrated and long-term approach. Composition of the group was excellent."
Philips Healthcare Nederland BV
Great minds don’t think alike
INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*
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Kevin Kaiser Kevin Kaiser joined the finance faculty at INSEAD in 1992 where he is currently Affiliate Professor of Finance and Director of the Transition to General Management Programme. Kevin teaches extensively in the executive and MBA programmes at INSEAD and is a six-time recipient of the MBA award for Best Teacher for Electives. He also teaches at numerous institutes and for private clients throughout Europe, Africa, the Middle East and Asia. Read more... |
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Michael Pich Michael Pich received his PhD in Operations Research from the School of Engineering at Stanford University, his MS in Forestry from the School of Forestry and Environmental Studies at Yale University, and his BS in Natural Resource Management from the University of Idaho. Read more... |
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Jose-Luiz Alvarez |
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Ben M. Bensaou |
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Pushan Dutt |
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Horacio Falcao |
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Ludo Van der Heyden |
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Eyal Maoz
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Erin Meyer |
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Professor of Strategy and Management The Abu Dhabi Crown Prince Court Endowed Chair in Societal Progress |
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Loic Sadoulet |
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Ian Woodward |
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*programme faculty may change
Dates & Fees

Modules are not interchangeable.
Please click here for more information about the terms and conditions.
For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page.
* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.
Europe: +33 (0)1 60 72 42 03
Asia: +65 6799 5405
Middle East: +971 2 651 5341
Send an email
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