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Transition to General Management
Making the transition to general management |
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Kevin Kaiser
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Transition to General Management is about smoothing and accelerating your transition from functional /technical manager into general management. It fills knowledge gaps in essential management disciplines, and prepares senior managers for moving from mastery of one area to a broader business leadership role.
This effective four-week and modular format programme, with an optional (fifth week) module, will equip you with all of the skills and knowledge you will need for your transition to general management. It will give you the confidence you will need to manage the complexity you will be facing as a general manager and using INSEAD’s unique, ‘Blue Line Management’ concept, you will learn the true meaning of ‘Managing for Value.’
Key Benefits
- More effective decision making at a general management level and enhanced leadership skills, giving you increased confidence and managerial impact
- Develop a keen understanding of how to ‘manage for value’ (using the INSEAD developed ’Blue line management’ concept)
- A strong international network of business contacts, offering potential new opportunities
- Transfer of the latest knowledge and best practice to your entire team
- Gain the knowledge, insights and skills to support your challenging career transition
- Integrate your knowledge and skills in a programme format that meets your busy schedule
The programme consists of two modules of two weeks. Participants can choose to participate at one or two INSEAD facilities in Europe, Asia and the Middle East.
New! Transition to General Management BootcampINSEAD's new Transition to General Management Bootcamp now offers participants of the 4-week programme the opportunity to return to INSEAD and turn their insights from the programme into action. The optional segment will run from 24th-28th February 2014 in Singapore. To ensure your place, you are advised to apply by ticking on the optional box on the Transition to General Management application form. If you require to speak to a programme advisor or if you are a former/current participant and wish to apply, please click on the contact links on the right. Alternatively please click here for more information. |
A view from INSEAD on:
Featured Articles
Destroying Value and the Misuse of Indicators
(IEDP Blog – 7 November 11)
‘Great swathes of wealth have been destroyed because of a common tendency among business executives to confuse value and share price, and to believe that achieving KPI targets is tantamount to value creation.’ says INSEAD Professor Kevin Kaiser in this article. Click here to read the article.
From values to value creation
Professor Charles Galunic – Professor of Organisational Behaviour, The Aviva Chaired Professor of Leadership and Responsibility, Co-Director of the Transition to General Management programme – reveals some of his latest research findings about networking, organisational culture, values... and value. Read more...
Participants on Transition to General Management take a holistic view of their own skills and experience whilst exploring current management thinking and gaining new perspectives on the ultimate business objective of Managing for Value.
During group work, case studies and coaching the programme equips senior managers to make the move to general management and covers:
- In depth examination of the foundations of business, to reinforce expertise in leading the value generation process for successful transition to general management
- Personal development and leadershipstyle is developed within a unique group of peers from other cultures, industries and backgrounds
- Using rigorous frameworks and tools, participants learn how to make effective decisions that create significant value
- Optional 4.5-day Bootcamp, that integrates past experience, newfound skills, and knowledge, into a global perspective
Integrating knowledge, skills and action: Participants integrate past experience and newfound skills and knowledge into a global perspective and deepen their understanding of Value Creation.
New! Transition to General Management BootcampINSEAD's new Transition to General Management Bootcamp now offers participants of the 4-week programme the opportunity to return to INSEAD and turn their insights from the programme into action. The optional segment will run from February 24th-28th 2014 in Singapore. To ensure your place, you are advised to apply by ticking on the optional box on the Transition to General Management application form. If you require to speak to a programme advisor or if you are a former/current participant and wish to apply, please click on the contact links on the right. Alternatively please click here for more information. |
Breadth and depth are what characterise Transition to General Management participants. As the name implies, they’re so diverse in terms of nationality, international experience, culture and background that it’s hard to generalise. But one thing is sure: they’re all proven senior managers in their own area of business. And now they’re on the threshold of the next step up: a highly successful general management career. Some have already been promoted, while others are about to make that big breakthrough. They also tend to fit the following profile:
- Senior functional or technical managers about to make the transition to general management or recently appointed general managers
- At least eight years’ management experience with an outstanding track record in one or more functional areas of business
There are approximately 30 nationalities in each session and an even greater diversity of backgrounds. We ensure that everyone is at more or less that same crucial career transition.
From participants to alumni
As well as becoming part of your own class community, you leave the Transition to General Management as a full member of the INSEAD alumni community. Only graduates of our world-famous MBA, Executive MBA and PhD programmes, together with selected former Executive Education participants, are eligible for this status. This elite worldwide network consists of over 41,100 alumni in around 160 countries, many with very active National Alumni Associations. Alumni benefit from lifelong networking and professional development opportunities, including regional events, refresher programmes and reduced rates for all Executive Education.
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'The key messages around value creation are continually driven throughout the programme, and I’ve found they come up in my mind every day; I’m constantly analysing activities and asking what value they bring. The Bootcamp was the missing piece of the jigsaw. By doing everything we’d learned about through the simulation, I truly understood it all. The Bootcamp also gave me the confidence to embed the learning from Transition to General Management in my daily work.' Click here to read more. Thomas Henriksen is General Manager, Australia-New Zealand, for Ingredion. He completed the Transition to General Management optional, one-week “Bootcamp” module– in order to continue the learning journey he began last year with the programme itself. |
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'It definitely answered my need to step back from day-to-day work and develop my understanding of complex organisations. It also helped me to see some of the dilemmas of general management more clearly.' Click here to read full interview. Sophie Roche is Continuous Improvement and Transformation Manager at Atos. She recently returned from INSEAD, where she took the Transition to General Management programme, followed by the optional extra one-week “Bootcamp”.
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'This programme really opened my mind and gave me an entire new perspective on many things! I can truly say that it is the best programme ever, and my only regret is that I did not do it earlier!It has really helped me to place emphasis on the value side of the business instead of solely looking at the cost side. Understanding what a customer really values brings great opportunities to enrich and innovate our offerings in a very targeted and sensible manner.' Michael Byczkowski, Vice President Technology Innovation, works for SAP AG. Click here to read the interview about his experiences at INSEAD. |
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'I wanted a programme that was more than just a few days, as it had to take me up to a whole new career level. But an EMBA would have been too long. The two-times-two-weeks format seemed just right. And I wanted to be at a leading international school – not just to get the best education available but also to benchmark myself with top people.' Dick Zwavelingis Finance and Organisation Manager for Nedvang, the Netherlands scheme for packaging recycling. Click here to read the interview about his experiences at INSEAD. |
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'The whole program teaches you why you should move from giving answers to asking questions, from telling people what to do to guiding them in the right direction... I felt like a different guy when I came back to work and I still feel that way! I believe I opened myself to new ways of thinking.' Bertrand Conan is a Marketing Director for STMicroelectronics near Paris. An engineer by training, he has increasingly taken on business and a strategic role – and plans that his next move will be into general management. With that in mind, he recently completed the Transition to General Management programme. Click here to read the interview about his experiences at INSEAD. |
Bobst SA
"Finally things are falling into context. From managing the daily chaos to a much more structured, integrated and long-term approach. Composition of the group was excellent."
Philips Healthcare Nederland BV
Great minds don’t think alike
INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*
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Kevin Kaiser Kevin Kaiser joined the finance faculty at INSEAD in 1992 where he is currently Affiliate Professor of Finance and Director of the Transition to General Management Programme. Kevin teaches extensively in the executive and MBA programmes at INSEAD and is a six-time recipient of the MBA award for Best Teacher for Electives. He also teaches at numerous institutes and for private clients throughout Europe, Africa, the Middle East and Asia. Read more... |
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D. Charles Galunic
Professor of Organisational Behaviour Charles Galunic works within the fields of Organisation Behaviour and Strategy. His research concerns the social fabric of innovation and change, and at multiple levels. At the individual level, he has studied the influence of social networks on a manager’s ability to innovate. At a corporate level, he has studied structural changes and the processes which help firms to adapt. Read more... |
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Jose-Luiz Alvarez |
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Ben M. Bensaou |
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Pushan Dutt |
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Horacio Falcao |
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Ludo Van der Heyden |
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Eyal Maoz
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Erin Meyer |
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Professor of Strategy and Management The Abu Dhabi Crown Prince Court Endowed Chair in Societal Progress |
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Loic Sadoulet |
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Ian Woodward |
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*programme faculty may change
Dates & Fees
| Dates | Length | Location | Tuition Fees* |
| € 28,500 | |||
| Module 1 | |||
| 30 Sep 2013 to 11 Oct 2013 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 02 Dec 2013 to 13 Dec 2013 | 2 weeks | Fontainebleau | |
| € 28,500 | |||
| Module 1 | |||
| 21 Oct 2013 to 01 Nov 2013 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 27 Jan 2014 to 07 Feb 2014 | 2 weeks | Abu Dhabi | |
| € 28,500 | |||
| Module 1 | |||
| 10 Mar 2014 to 21 Mar 2014 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 02 Jun 2014 to 13 Jun 2014 | 2 weeks | Fontainebleau | |
| € 28,500 | |||
| Module 1 | |||
| 05 May 2014 to 16 May 2014 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 23 Jun 2014 to 04 Jul 2014 | 2 weeks | Singapore | |
| € 28,500 | |||
| Module 1 | |||
| 29 Sep 2014 to 10 Oct 2014 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 01 Dec 2014 to 12 Dec 2014 | 2 weeks | Fontainebleau | |
| € 28,500 | |||
| Module 1 | |||
| 20 Oct 2014 to 31 Oct 2014 | 2 weeks | Fontainebleau | |
| Module 2 | |||
| 26 Jan 2015 to 06 Feb 2015 | 2 weeks | Abu Dhabi | |
The Transition to General Management Bootcamp will take place from 24-28 February 2014 in Singapore. The Bootcamp is open to all participants of the 4 week programme, who have sucessfully attended both modules.
Modules are not interchangeable.
Please click here for more information about the terms and conditions.
For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page.
* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.
Europe: +33 (0)1 60 72 42 03
Asia: +65 6799 5405
Middle East: +971 2 651 5341
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