In the global telecommunications industry, the only constant is change. Sudden upheavals and national volatility have become commonplace. Identifying a strategic marketing direction for organisations – from national equipment providers to multinational wireless communications companies – has become increasingly difficult.

One of the key challenges for senior and functional telecommunications executives is to extract value out of changing markets. In order for you to forecast market developments correctly and to determine your organisation’s optimal positioning and pricing strategy, you need targeted, high-level strategy and marketing training.

Telecommunications Strategy and Marketing (TSM) is a programme specifically designed to meet the needs of telecommunications executives like yourself. It helps you to understand key concepts such as the product and technology evolution curve, the importance of innovation – both technical and commercial – and the importance of pricing strategies. By providing you with strategic planning tools and essential marketing skills, you will be able to better understand and respond to your customers’ needs. By identifying opportunities, positioning your business unit and assessing the competition, your strategic decision-making capabilities will also significantly improve.

• Build  strategic planning tools for forecasting telecommunications markets and designing optimal positioning, pricing and distribution strategies

• Develop essential marketing skills targeted for the telecommunications industry, enabling you to understand and respond to customers’ needs more effectively

• Improve your ability to identify opportunities, position business units and assess the competition

• International Marketing Programme