Telecommunications Strategy and Marketing

Delivering value in the Global Telcoms market

In the global telecommunications industry, the only constant is change. So today’s telecommunications executive needs to understand the environment in which the industry operates in order to make key decisions that influence the direction of their organisations. One of the key challenges for telecommunications executives is to extract value out of changing markets. In order for executives to forecast market developments correctly and to determine their organisation’s optimal positioning and pricing strategy, they need a targeted, high-level strategy and marketing training.

Telecommunications Strategy and Marketing is a programme specifically designed to meet the needs of telecommunications executives. It helps you to understand key concepts such as the product and technology evolution curve, the importance of innovation – both technical and commercial – and the importance of pricing strategies.

Key Benefits

1. Build strategic planning tools for forecasting telecommunications markets and designing optimal positioning, pricing and distribution strategies
2. Develop essential marketing skills targeted for the telecommunications industry, enabling you to understand and respond to customers’ needs more effectively
3. Improve your ability to identify opportunities, position business units and assess the competition

The Telecommunications Strategy and Marketing programme provides frameworks for participants to deal with the challenges of competing in global and national markets. Along with classroom based learning, practical and highly involved discussions are key to this programme. Working in small groups, and under the guidance of faculty, participants are encouraged to share their own challenges and solutions, and to brainstorm problems and share best practice. 

Participants learn how to apply a distinctive five-step approach to strategic decision-making to the telecommunications industry:

• Determining objectives
• Defining the business unit
• Testing economic viability
• Identifying strategic options
• Allocating resources under diminishing returns

The Telecommunications Strategy and Marketing programme brings together a diverse range of participants – from international equipment manufacturers, large fixed and mobile service providers to individuals from product and service organisations. The programme is designed to benefit managers and directors responsible for marketing strategies and planning in either local or international markets. More than ever, the cultural diversity of the participants at INSEAD is designed to enrich the learning experience.

Want to know more about our programme? Check out our video.

“The Telecommunications Strategy and Marketing programme provided me with a holistic view on the industry we are in and what we can expect for the future in a relatively short time. Learning our customers’ businesses and strategies were very valuable, as well as interacting with a number of participants from the operator side. It is a great experience. Phil’s knowledge and insights into the telecommunications industry is unprecedented, and his very interactive communication style makes you enjoy (and learn) to the fullest.”

Managing Director
NOKIA
Czech Republic and Slovakia

“The programme was a great opportunity to exchange and share different points of view with colleagues from all over the world. It gave a good general overview of the telecommunications business, internationally. I enjoyed the experience very much.”

Services Development General Manager
Telefonica Moviles
Spain

“A unique opportunity to access the views and experiences of various telecom industry players (equipment or devices providers, operators, consultants etc.). The Programme Director’s in-depth knowledge of the industry and how he supports theory with some original case studies, references and models is also impressive. Definitely worthwhile attending.”

Strategic Sales Development - Africa
Motorola
Morocco

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

Philip M. Parker Programme Director Professor of Marketing The INSEAD Chaired Professor of Management Science Philip Parker has taught courses on Global Competitive Strategy and other topics since 1988. His has also been Professor of International Strategy and Economics at the University of California, San Diego (IRPS). On sabbaticals he has taught courses at Harvard, the Hong Kong Univ. of Science and Technology, MIT (Sloan School), Stanford Univ. (GSB), and UCLA (Anderson School). Read more...

*programme faculty may change

Dates & Fees

Programme delivered on demand for companies. This programme is typically delivered over 3 to 6 days.