Making your strategy work by overcoming the barriers to execution
Professors Michael Jarrett & Quy Huy
Programme Directors
"It’s really about learning: Do you have the right strategy? If so, will you be able to implement it successfully?"
Most companies believe that, after careful strategic review, analysis and planning, they have a winning strategy. However, our latest research shows that 70 per cent of companies fail to get what they want out of their strategic plan and that the problems usually begin with execution. The result of this is both organisational failure and individual stress and frustration – especially for the executives charged with implementation.
Rationally, these executives have clear ideas and know what they need to do – and yet they cannot get it done. They may even have read the recent research, showing that hidden psychological or sociological factors are as important for success as the rational or measureable factors.
INSEAD’s new Strategy Execution Programme provides the insights and tools to bridge that difficult gap between the rational development of strategy and real-life execution. It helps to identify hidden traps, balance the rational with the emotional and build the internal capability to continue implementing strategy successfully. Last but not least, the programme provides a ready-made support network in the form of fellow participants facing similar challenges. Come with a strategy report and leave with action plan that delivers results.
Key Benefits
Arrive with a clear vision of your strategic challenge
Gain new insights about the hidden barriers to strategic execution and how to overcome them
Leave with an actionable plan of execution – and permanent understanding of how to get results from future strategic initiatives
Morning Advantage: Deal with Your Dark Side (HBR Blog Network -10 Sep 12)
INSEAD Professor Michael Jarrett reminds us that we all have a dark side, and suggests what we can do about it. Click here to read the article.
The Strategy Execution Programme is uniquely structured around your own personal context and your own individual strategy execution (challenge) plan. This enables you to learn while doing, following a virtuous circle of reflection, action and further reflection.
It all begins with a carefully structured preprogramme preparation phase. Then there are five intensive days on campus, before the structured action-learning/ application phase, with online and telephone coaching from peers and professors over several weeks. Finally a three-day campus module enables you to hone your skills and perfect your ongoing plan of action.
This modular, interactive format enables our faculty to tailor the content exactly to your needs – and to pass on the most relevant insights from their cutting-edge research. By the end of the programme you will not only have a practical, stress-tested and carefully refined plan of action; you will also have the skills, knowledge and confidence to repeatedly get results.
To learn more about the Strategy Execution Stress Tests, please click here.
The programme is designed to benefit three key groups: managers who are new to implementing strategy, or are moving into a more challenging implementation role or simply looking for new ideas to try where others have failed.
Typically they will be:
General managers who head business units e.g. country managers or product or division heads
Senior managers who head significant departments and who have direct responsibility for large budgets and groups of people (typically with roles in supply chain management, finance and accounting, operations, manufacturing or purchasing)
Members of project teams whose objectives specifically include implementing strategy – but it is important that they have accountability for the outcome and direct control of resources.
Giam Swiegers
CEO
Deloitte Touche Tohmatsu, Australia
I have done many courses together with my executive over the past 10 years. This Strategy Education Programme has had the most immediate impact and appears to have had a positive impact on the behaviours and thinking of every member of my executive.
Tavane Gurdos
Product Marketing Manager
Microsoft, Brazil
The structure of the Strategy Execution Programme is different: two modules with online meetings in between. The other big difference is that the INSEAD programme enabled us to work on our own plans rather than someone else’s, which makes it unique.
Kalisz Jacek
Vice President, Head of Retail Banking
Nordea Bank Polska, Poland
The INSEAD Strategy Execution Programme was a great experience for me. Intensive learning process with well selected business cases study, mixed with experiential exercises, conducted by great teachers and coaches in a multinational execution team.
Consultant
TCO management consulting
United Arab Emirates
The programme was a hugely rewarding and stimulating experience. It enabled participants to explore various thoughts on how to improve their respective businesses. The course allowed us to step away from our everyday distractions and focus on analysing challenges through understanding the range of issues that affect the implementation of strategies in various sectors. The participants soon came to the realisation that all organisations suffer from the same concerns and strains and that there is no magical remedy.
The programme tackled these issues through case studies and sharing experiences in an infectiously enthusiastic and friendly environment that was both immensely invigorating and enriching. The diversity of the participants who brought different perspectives to similar problems contributed to this dynamic learning environment. The quality of the course in terms of the materials and the case studies, but most importantly the faculty members and participants, made it an extraordinary experience in one of the world’s leading business schools.
Managing Director, South America & Sub-Saharan Africa
Danisco brasil
Brazil
The learnings were very useful and will be applicable to real business life. The international networking provided by INSEAD also brings new insights and multi-cultural knowledge which are mandatory on a global scenario. The programme brought an entire new perspective on how emotional aspects and stakeholder proper engagement pose a major role on the strategy execution success.
Finance Director Philips Healthcare
Philips Consumer Lifestyle
Russian Federation
An excellent programme that gives insights on the strategy deployment process. This knowledge is vital to drive successful implementation.
Great minds don’t think alike
INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*
Senior Affiliate Professor of Organisational Behaviour
Dr Michael Jarrett is an Affiliate Professor of Organisational behaviour at INSEAD. His teaching, research and consulting work is on leading strategic change, leadership and personality, the dynamics of top teams and the application of psychodynamics to resistance, organisational culture and change.
Prior to joining INSEAD, Michael Jarrett was an Adjunct Professor in Organisational Behaviour at the London Business School; Visiting faculty at Witts University; as well as a faculty member of Cranfield School of Management. Read more...
Associate Professor of Strategy
Chair, Strategy Area
Dr. Quy N. Huy, CFA, P. Eng., is a strategy professor at INSEAD. Dr. Huy’s research on strategic change won several international awards and was published in prestigious management journals such as Administrative Science Quarterly, Harvard Business Review, the Academy of management Review, Organization Science, and MIT Sloan Management Review. As an academic, Huy is known for his pioneering research work linking ‘soft’ micro human behaviour such as emotion, symbols, and time to macro strategic processes. Read more ...
Professor of Technology and Operations Management
The Mubadala Chaired Professor in Corporate Governance and Strategy
Academic Director, INSEAD Corporate Governance Initiative
*programme faculty may change
Dates & Fees
Dates
Length
Location
Tuition Fees*
€ 12,000
Module 1
30 Sep 2013 to 04 Oct 2013
5 days
Fontainebleau
Module 2
21 Jan 2014 to 23 Jan 2014
3 days
Fontainebleau
This programme is eligible for the INSEAD Executive Certificate in Global Management.
Applicants will be registered for all two modules. Modules are not interchangeable.
Please click here for more information about the terms and conditions.
For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page.
* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.
