Increase your knowledge of strategy, implications of Basel II, marketing, and asset and liability management

Challenges are constantly facing the banking industry: new competitors, technological innovations, international integration, capital market developments and new Basel II regulations.

To foster motivation and value creation, banks are increasingly decentralised, and in need of executives who are highly qualified managers, as well as products specialists. As the banking industry has its own needs, the Strategic Management in Banking (SMB) programme has been developed to enhance some key bank-specific management skills.

Three examples will illustrate the banking focus of the programme:

• A special module on Asset and Liability Management, i.e. profit and risk control which is unique to the banking industry.
• New technologies raise strategic issues for the delivery of financial services: a module on CRM, customer relationship management, is developed by a world expert in the field.
• The creation of synergies in universal banks, with interest in commercial banking, investment banking and insurance, and the resolution of conflicts of interest are addressed in a specific module.

• Gain expertise in strategic positioning in the financial services sector

• Develop new ideas to grow your business and your customer satisfaction

• Experience, with the help of a simulation, your skills in value creation and risk control

• Risk Management in Banking