Alliances and partnerships: Taxing and time-consuming or the cornerstone of your competitive strategy? From contractual collaborative agreements to joint ventures and equity investments, alliances and partnerships can be powerful sources of competitive advantage. Yet, they are high risk. Often too, more attention is paid to the structure of an alliance than to its strategic foundations or implementation…causing it to fail to meet objectives. This course is about helping to beat the odds and making alliances a success.
Partnerships and alliances are a process of inter-company collaboration and learning over time. In order for them to be successful equal attention must be paid to the three alliance building blocks of strategic foundations, structure and implementation. Equally important, issues of culture and context must be taken into account.
The Managing Partnerships and Strategic Alliances (MPSA) programme focuses on building participants’ understanding of the process of collaboration, and on equipping them with a roadmap for selecting, designing and running alliances. Being issue-driven, the programme discusses the problems and stumbling blocks most often encountered by participants in selecting, negotiating and managing alliances. Throughout this intense programme, the practical and the theoretical are carefully balanced so that executives learn both frameworks and the key behaviours and cross-cultural competencies that lead to collaborative success.
In addition, this programme offers participants the rare opportunity to learn via targeted case studies and specifically developed research that is delivered by the same faculty who developed them. In so doing, it offers companies an unparalleled opportunity to significantly improve their ability to create value through alliances. |
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