Powering Growth

Your future is in the hands of your customers

The way the world is now, you grow… or start to wither and die. It is easy to say, but do you really know what it takes to grow your business? Growth does not mean just getting a short-term advantage over competitors, but taking your business to new peaks of performance and profitability. And then sustaining it.

You can achieve superior performance through customer-based productive, sustained growth. But first you need to rethink your whole approach. Powering Growth will break through the platitudes many organisations allow themselves to believe about their customer focus. Over five days, the programme will instil in you a whole new way of thinking that will allow you to create your own roadmap for growth.

Key benefits

• Adopt a completely new way forward to achieve growth.
• Obtain new tools and practise using them so that the principles become second nature.
• Lead the momentum that Powering Growth will bring to your organisation.

Over five, fast-paced days you will learn how to orchestrate the three key elements of customer focus, innovation and marketing into your own tailored strategy for Powering Growth.

• Customer impact: Explore your customers’ space and discover the emotions that drive their behaviour.
• Innovation impact: Transform your products or services so that they engage your stakeholders.
• Marketing impact: Take your stakeholders beyond passive satisfaction or casual recommendations to become champions of your company or your team – and its products or services.
• Continuous growth: Put the three elements together and watch a powerful chain reaction take place. Efficient, profitable growth is not the end. It is the means to achieve further efficient profitable growth. Discover how to create this virtuous circle in your own business, team or career.
• Learning for action: Truly high performance is not about complex change management processes or corporate restructuring. You can achieve it simply by refocusing your strategy. But first you need to question old assumptions and learn new approaches.

Powering Growth is designed for any senior managers who are concerned with strategies to drive high performance. Some will be actively looking to shift their strategic focus onto the customer, while others will be aiming to sharpen their existing customer focus to achieve better results.

The programme is as suitable for those concerned with internal customers, such as employees or other business units, as for those focused on external customers. It promotes not only business growth but also personal and professional growth.

Please note that a maximum of three executives from the same company may attend the programme at a time.

"If you have the right attitude, you can always learn the skills. Conversely, you can have all the technical skills in the world, but they will be worthless without the right mindset."

Jean-Claude Larréché
Programme Director

"Jean-Claude Larréché has an engaging style and the ability to illustrate key concepts with examples from many types of industries. He has distilled the critical components of customer focus and created a solid foundation for innovation. A week well spent."

Director, Innovation;
Alcan Global Pharmaceutical Packaging, Canada

"A great programme, taught by an outstanding faculty. A must for anyone involved with internal or external customers, whether or not in a market and sales function."

Communication Manager;
Suez Energy Services, Belgium

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

* programme faculty may change

Dates & Fees

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.