• Overview
• Objectives
• Profiles
• Learning Experience
• Faculty
• Dates & Fees

Your future is in the hands of your customers

The way the world is now, you grow… or start to wither and die. It is easy to say, but do you really know what it takes to grow your business? Growth does not mean just getting a short-term advantage over competitors, but taking your business to new peaks of performance and profitability. And then sustaining it.

You can achieve superior performance through customer-based productive, sustained growth. But first you need to rethink your whole approach. Powering Growth will break through the platitudes many organisations allow themselves to believe about their customer focus. Over five days, the programme will instil in you a whole new way of thinking that will allow you to create your own roadmap for growth.

Key benefits

• Adopt a completely new way forward to achieve growth.
• Obtain new tools and practise using them so that the principles become second nature.
• Lead the momentum that Powering Growth will bring to your organisation.

In seeking sustainable and profitable growth, managers have a tendency first to look at internal issues and then at the competition. This programme is designed to turn this idea on its head by concentrating maximum effort on the customer. Lessons may well be learnt from competitors’ experiences. The organisation may well require some restructuring. But the driving force for growth must be a profound knowledge of the customers. Specific research projects, multiple client assignments and feedback from thousands of business managers have led to a practical programme that enables you to bring sustained growth to your own business environment.

• Step 1: Customer discovery
• Step 2: Develop your “power offer”
• Step 3: Customer engagement

Powering Growth is designed for proactive managers concerned with any aspect of the business related to strategies for top performance or profitable growth. Discussions will be enriched by the fact that your fellow participants will be highly experienced executives from many different organisations and sectors, with responsibilities including:

• General management
• Strategic planning
• Marketing and sales
• Product development and R&D
• Human resources
• Public relations.

Internal customers

The programme is as suitable for those concerned with internal customers – employees, other business units, joint venture partners – as for those focused on external markets. Furthermore, it will also make a significant contribution to your personal and professional growth. Please note that a maximum of three executives from the same company may attend the programme at a time.

"If you have the right attitude, you can always learn the skills. Conversely, you can have all the technical skills in the world, but they will be worthless without the right mindset."

Jean-Claude Larréché
Programme Director

"Jean-Claude Larréché has an engaging style and the ability to illustrate key concepts with examples from many types of industries. He has distilled the critical components of customer focus and created a solid foundation for innovation. A week well spent."

Director, Innovation;
Alcan Global Pharmaceutical Packaging, Canada

"A great programme, taught by an outstanding faculty. A must for anyone involved with internal or external customers, whether or not in a market and sales function."

Communication Manager;
Suez Energy Services, Belgium

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

* programme faculty may change

Dates & Fees

This programme is eligible for the INSEAD Executive Certificate in Global Management.

Participants are required to attend an opening dinner prior to the first day of formal instruction.

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.