Put your customer at the heart of your strategy

Growth: exceptional, sustained profitable growth. This is what some companies deliver, year after year. And they all have one thing in common. They put their customers back where they belong – at the heart of their strategy. It may sound simple, but achieving it is another matter.

Powering Growth enables you to explore your products or services through new eyes – going beyond what customers think they want and eliminating superfluous elements. By refocusing all activities on surpassing customer expectations, the programme helps you to develop a strategy that will not only increase sales but also improve efficiency and innovation. Powering Growth translates Professor Larréché’s research into practical frameworks, easy-to-use tools and, above all, fresh perspectives. A dynamic blend of interactive classroom learning, hands-on workshops and real-life case studies leads to the creation of your own personal, customer-centric plan. You will return to work with a ready-to-apply blueprint for corporate, professional and personal growth.

Key benefits

• Discover the best opportunities for growth – before the competition does
• Create a strategy that will engage your customers – whether internal or external – to become your greatest champions
• Achieve not only excellence but efficiency – throughout your organisation

A view from INSEAD on:

• Business Strategy

Over five, fast-paced days you will learn how to orchestrate the three key elements of customer focus, innovation and marketing into your own tailored strategy for Powering Growth.

• Customer impact: Explore your customers’ space and discover the emotions that drive their behaviour.
• Innovation impact: Transform your products or services so that they engage your stakeholders.
• Marketing impact: Take your stakeholders beyond passive satisfaction or casual recommendations to become champions of your company or your team – and its products or services.
• Continuous growth: Put the three elements together and watch a powerful chain reaction take place. Efficient, profitable growth is not the end. It is the means to achieve further efficient profitable growth. Discover how to create this virtuous circle in your own business, team or career.
• Learning for action: Truly high performance is not about complex change management processes or corporate restructuring. You can achieve it simply by refocusing your strategy. But first you need to question old assumptions and learn new approaches.

Powering Growth is designed for any senior managers who are concerned with strategies to drive high performance. Some will be actively looking to shift their strategic focus onto the customer, while others will be aiming to sharpen their existing customer focus to achieve better results.

The programme is as suitable for those concerned with internal customers, such as employees or other business units, as for those focused on external customers. It promotes not only business growth but also personal and professional growth.

Please note that a maximum of three executives from the same company may attend the programme at a time.

Under construction

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

* programme faculty may change

Dates & Fees

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.