AIMS: Advanced Industrial Marketing Strategy
B2B marketing for impact
AIMS: Advanced Industrial Marketing Strategy has been condensed into five intensive days in order to meet the needs of busy business-to-business marketing executives. By providing participants with the right balance between content and practice, the programme helps them tackle their industrial or B2B marketing challenges.
High risk, large transactions, diverse channels, multiple stakeholders, tough negotiations, strategic alliances, intensive relationship building... the challenges of B2B marketing could not be more complex. And they are changing all the time.
To meet the complex, rapidly changing demands of the industrial or B2B environment, marketing executives need a thorough understanding of how a range of issues – from segmentation to pricing to customer relationships – interconnect and can increase efficiency and improve performance. AIMS is specifically designed to meet the needs of busy B2B marketing executives, each with their own combination of challenges.
This programme provides a forum for intense learning and exchange about B2B marketing – offering practical tools for segmentation, pricing, branding and market positioning that can be implemented as soon as you return to work. Participants apply what they learn through our INDUSTRAT simulation.
- Gain insight into the management of your product portfolio
- Improve your customer and supplier relationships based on strategic segmentation of marketing actions
- Benchmark and network with others who face similar challenges
- Apply strategic industrial/business-to-business marketing concepts and tool in a no risk environment, using the programme’s specially designed INDUSTRAT simulation