INSEAD-CEIBS Expanding Business to China
China has been the world’s largest manufacturer in the past 3 years and has contributed almost 30% of the growth in global consumption – almost double that of the United States. Its low labour costs, fast economic growth, and huge population have allowed China to become the destination of choice for global businesses looking to offshore manufacturing, expand consumer markets, and increase research and development.
The curriculum of the new joint CEIBS and INSEAD Executive Education programme, Expanding Business to China, has been designed by CEIBS and INSEAD faculty based on their most recent research and teaching innovations. It represents a unique business development opportunity for your business, whether you are considering entering China or expanding in China. It aims to provide you with knowledge of the essential ingredients that you need to start or improve your China projects: insights, financing and partnership.
- Define your effective entry and expansion strategies in China through a solid understanding of government policies, markets, consumers and supply chains
- Build win-win local partnerships by selecting the right partner firms and enhancing relationship management based on cultural insights
- Obtain expert advice on your company-specific China projects
- Develop key relationships with top government officials, senior Chinese and global executives