• Overview
• Objectives
• Profiles
• Learning Experience
• Faculty
• Dates & Fees

China has been the world’s largest manufacturer in the past 3 years and has contributed almost 30% of the growth in global consumption – almost double that of the United States. Its low labour costs, fast economic growth, and huge population have allowed China to become the destination of choice for global businesses looking to offshore manufacturing, expand consumer markets, and increase research and development.

The curriculum of the new joint CEIBS and INSEAD Executive Education programme, Expanding Business to China, has been designed by CEIBS and INSEAD faculty based on their most recent research and teaching innovations. It represents a unique business development opportunity for your business, whether you are considering entering China or expanding in China. It aims to provide you with knowledge of the essential ingredients that you need to start or improve your China projects: insights, financing and partnership.

Key Benefits

• Define your effective entry and expansion strategies in China through a solid understanding of government policies, markets, consumers and supply chains
• Build win-win local partnerships by selecting the right partner firms and enhancing relationship management based on cultural insights
• Obtain expert advice on your company-specific China projects
• Develop key relationships with top government officials, senior Chinese and global executives

Programme partner

This unique programme has been built on the thought leadership developed at CEIBS and INSEAD in business strategies for China. Through lectures, interactive case studies, small-group and customised projects, practice sessions, cultural encounters, business visits, high-level executive panels and experience sharing, you will be equipped with a set of frameworks, practical tools and world-class peer contacts that prepare you to implement your China projects immediately. Specifically, you will be coached to:

Assess your China opportunities and options strategically

• Understand current macroeconomic trends, key regulations and preferential policies in China
• Evaluate your opportunities to obtain financing from banks, VCs, PEs in China and global VCs for your China projects

 Map your growth strategies

• Learn to develop unique insights into Chinese consumers and markets through cultural encounters
• Understand the opportunities and challenges in marketing, manufacturing and supply chain management
• Leverage China advantages for your global enterprise
• Win the war for talent at all levels in China 

 Select, value and successfully manage local partnerships

• Capture opportunities to build relationships with the government
• Learn about the channels for finding and screening potential partners
• Build strong relationships with local partners through effective negotiation – and adjust your expectations in the process.

Most participants will come with a specific business interest in mind. They may be engaged in an acquisition in China, planning to expand their supplier network or bringing a new product to market. We will group participants into interest groups that can focus on their special business issue and receive expert consultation and information during the week. Companies may also choose to send several participants in strategic preparation for a business move in China. In this case, our experts will support an internal company group to develop their current project using the depth of information and experience  available at and through CEIBS.

Programme partner

The programme is designed for non-Chinese executives of companies entering or expanding in the Chinese market, whether organically or through M&A. The participants’ positions may include President, General Manager, Owner or Head of functional areas such as International Strategy, Global Business Development, Strategy, Marketing, Supply Chain, Manufacturing, R&D, Human Resources and Public Relations. We assume proficiency in English.

Programme partner

During this joint CEIBS and INSEAD programme, you will be in a classroom with peers, drawn from all over the world, who are facing similar issues and challenges to yours. You will learn from the fusion of world-class faculty, thought leadership and global diversity that delivers a unique learning experience and transforms the thinking of business executives from all over the world.

Programme partner

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

	Nandani Lynton Programme Director Adjunct Professor of Management, CEIBS
	Luo Xiaowei Rose Programme Director Associate Professor of Entrepreneurship and Family Enterprise

*programme faculty may change

Programme partner

Dates & Fees

The programme fee covers tuition, course materials, lunches on working days and the closing dinners as well as accommodation. It does not include travel and other incidentals.

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page.

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.