Growth: exceptional, sustainable, profitable growth. That’s what some companies deliver, year after year. Their secret? They start by focusing on their customer. Customer Focus: From Promise to Action (CF) helps executives working in large companies put customers back where they belong – at the heart of the business. This is no easy task, but those who succeed leave their competitors far behind.
The programme director is INSEAD’s very own Professor Jean-Claude Larréché, whose exciting new work on ‘The Momentum Effect’ is currently making waves throughout the business world. His groundbreaking research provides a method for achieving continuous profitable growth by combining innovation, marketing excellence and strategic thinking. And these insights are available only at INSEAD.
Build the momentum, unleash your potential
The Momentum Effect is a tremendously potent phenomenon by which, under specific conditions, exceptional organic growth is created – growth that feeds on itself. Momentum accumulates energy from its own success and provides ever-increasing acceleration for those companies smart enough to create and harness it. These organisations go from success to success, sweeping all before them with disconcerting ease.
Through lectures, classroom discussions, practical examples and action learning, Customer Focus: From Promise to Action will enable you to understand how to create customer traction, retention and thus engagement. You’ll acquire new tools that transform your company’s time and resources into high performance. Most importantly, guided personally by Professor Larréché, you and your company will gain a new approach to sustainable profitable growth based on customer traction. Focus on your customer – and feel the Momentum Effect. |
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