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| Marketing of Consumer Goods in Asia (MOCA) |
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| Overview |
Economically, politically, culturally… in every sense, Asia is diverse… and different from the West. Variations in purchasing power, attitude, lifestyles, media use and consumption patterns across the region could not be greater. In order to master these challenges, you need to modify your marketing strategy in terms of segmentation, positioning and the marketing mix.
Marketing of Consumer Goods in Asia is an intensive programme that will help you understand the specific challenges of selling to different Asian consumers helping your company gain a foothold, or expand, in this highly dynamic region. |
| Key benefits |
- Expand marketing opportunities and knowledge to avoid potential pitfalls in the business to consumer market
- Increase levels of customer service through increased knowledge of the Asian customer
- Improve marketing strategies and value propositions for brands, products and services in Asian markets
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