All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals, especially in today’s challenging economic climate. The key to ensuring that companies remain on track to reach these goals is the existence of a clear and focused business strategy.

Competitive Strategy (CS) is an intensive three-day programme that equips managers like yourself with practical knowledge along with new skills and tools to turn strategic ideas into actions for your business. By examining the best practices of some of the world’s most successful companies, you will learn to identify the important elements of winning strategies.

Through lectures, discussions and case studies, you will be able to answer the following questions:

• Which industries and markets should I enter?
• Which products should we invest in and which segments should I target?
• Which advantage should I develop or build on?
• How can I create value for customers in a better way than competitors?
• Should I change our supply chain strategy?
• How will my strategic decisions impact shareholder value?

• Improve strategic thinking and focus on actions
• Sharpen competitive skills and confidence to change the strategic management of an organisation
• Fine-tune intuition and apply practical tools to break into new competitive markets

• Advanced Management Programme
• INSEAD Blue Ocean Strategy
• International Executive Programme
• Strategic Issues in Mergers and Acquisitions