Achieving excellence in strategic thinking and practice

All too often, in the daily pressure for short-term financial results, managers lose sight of long-term goals. Key to ensuring that the company remains on track to reach these is the existence of a clear and focused business strategy.

Equip yourself with new practical tools to turn strategic ideas into actions

Competitive Strategy (CS) is a concentrated three-day workshop that gives managers the knowledge, skills and tools to articulate an effective strategy for their business. By examining the best practice examples of some of the most successful companies in the world, they learn to identify the most important elements of winning strategies.

Through lectures, discussion and case studies, managers increasingly become able to answer the following questions:

• Which industries and markets should we enter?
• Which products should we invest in and which segments should we target?
• Which advantage should we develop or build on?
• How can we create value for customers in a better way than competitors?
• Should we change our supply chain strategy?
• How will our strategic decisions impact shareholder value?

• Improved strategic thinking focused on action, which results in sharpened competitive skills and confidence for changing the strategic management of an organisation
• Fine-tuned intuition and new practical tools to build the ability to break into new competitive markets
• Greater involvement in strategic definition by managers close to markets

• Advanced Management Programme
• INSEAD Blue Ocean Strategy
• International Executive Programme
• Strategic Issues in Mergers and Acquisitions