Developing your long game

All too often, in the daily pressure of achieving short-term financial results, managers lose sight of long-term goals, especially in today’s challenging economic climate. The key to ensuring that companies remain on track to reach these goals is the existence of a clear and focused business strategy.

Competitive Strategy is an intensive three-day programme that will equip you with practical knowledge, along with new skills and tools, to turn strategic ideas into actions for your business. By examining the best practices of some of the world’s most successful companies, you will learn to identify the important elements of winning strategies.

Key Benefits

• Improve your strategic thinking and focus on actions
• Sharpen your competitive skills and confidence to change the strategic management of an organisation
• Fine-tune intuition and apply practical tools to break into new competitive markets

A view from INSEAD on:

• Business Strategy

The Competitive Strategy programme aims to quickly and effectively sharpen participants’ competitive strategic skills as managers. Using case studies developed at INSEAD, participants identify the key analytical strategies needed to achieve long-term business success. 

Participants learn the latest strategic concepts and tools, seek to change the way they manage by blending rigorous strategic logic with a ‘view from the trenches’, and network with a diverse and dynamic group of international peers.  Areas examined include:

• Predicting industry and supply chain profitability
• Creating unique resources and capabilities
• Creating customer value
• Developing a competitive strategy
• Capturing customer value
• Competing in winner-take-all markets

This programme is designed for executives who currently run a business or have profit and loss responsibility for a geographical area, and seek to improve their short- and long-term business performance. It is also for executives or teams who need to acquire skills quickly in strategic thinking, analysis and development.

Strategic planners, investment bankers, strategy or technology consultants and financial analysts who need an understanding of, or an update on, competitive and industry dynamics in order to better advise clients are also encouraged to join the programme.

“Perfect to refresh basics, open your mind to coming changes. Brilliant training.”

Marketing Manager
Coca-Cola
France

“A very complete and detailed programme which combines perfectly the high level strategy and operational execution.”

Trade Marketing
Heineken
Italy

“The Competitive Strategy programme is world class in terms of its content, relevance and presentation methodology.  It provides a very workable framework for applying complex management concepts to everyday managerial challenges.”

CEO and Senior Management Consultant
ICP Consulting
Ireland

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

Karel Cool   Programme Director Professor of Strategic Management The BP Chaired Professor of European Competitiveness Karel Cool's research, teaching and consulting focus on problems of industry and competitive analysis (e.g. industry overcapacity; profit dynamics, product standards, critical mass races, value creation, building unique resources). He has published in Management Science, the Strategic Management Journal, Organization Studies, Marketing Letters, Advances in Strategic Management, etc., has edited a book, European Industrial Restructuring in the 1990s (London: Macmillan), 1992 with D. Neven and I. Walter, and has contributed to several books on competitive strategy. Right now, he is Associate Editor of the Strategic Management Journal, the leading strategy journal. Read more...

*programme faculty may change

Dates & Fees

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.