• Overview
• Objectives
• Profiles
• Learning Experience
• Faculty
• Dates & Fees

Innovators for Community Wellness is a novel programme for senior healthcare managers who work in the areas of chronic diseases and family medicine. It is designed for people with medical, nursing, health education and public health backgrounds whose management responsibilities have increased significantly and who are faced with the challenge of developing new approaches for healthcare service design and delivery. The programme is held in our Abu Dhabi campus and welcomes applicants who work in the Middle East.

Participants will gain a better understanding of their own innovation skills and how to improve and develop the innovation skills of those around them. They will develop an appreciation of how to apply process thinking in order to implement strategic visions for health care more effectively. They will also develop skills for patient-centred care and establishing a common vision for the care providers in their own organisations. They will explore the dynamics of strategic positioning in health care networks, and they will develop the seeds of ideas that can be applied in their home institutions to improve healthcare value in the populations that they serve. Key topics include:

• Self-discovery and team-development skills for innovation
• Value delivery (delivering on strategic goals)
• Communication and the integrated care environment – from the perspectives of marketing/patient interaction and organisational strategy

Key benefits

• Improve innovation skills and the ability to maximise the potential of staff
• Understand the special nature of service operations: patient experience and behaviour, key process levers to improve value, quality and delivery of healthcare
• Engage with tools that help to structure and innovate services for chronic care in a way that leads to measurable improvements for patients and community wellness

INSEAD's ICW programme is sponsored by

The programme, offered in partnership with Johnson & Johnson Corporate Citizenship Trust (the Trust), will include sessions from INSEAD faculty providing the latest theory and examples from practice in the areas of innovation, patient experience and behaviour, change management and healthcare service design. Topics covered include:

• The chronic care challenge and the special nature of services
• The Innovator’s DNA® and change management
• Marketing and customer orientation
• Strategic dynamics
• Service innovation project launch

Before, during and after the programme

Prior to arriving on campus, participants will receive background reading and case study materials that form a basis for class discussions. Completing this preparation is crucial for successful learning and for getting the most out of the programme.

During the programme, participants engage with peers and professors in group discussions, lectures, interactive simulations and the formulation of a change project that will have a major impact on their organisation. All participants commit to implementing a change project during the three months following the Innovators for Community Wellness programme – and to reporting the results.

Participants who complete the programme will receive a certificate of completion from INSEAD. In addition, they will gain access to an electronic network of hundreds of participants from previous INSEAD Health Leadership and Health Management programmes.

Sponsor

Innovators for Community Wellness is designed for leaders in primary care, public health or chronic disease care. Successful candidates will have been trained as doctors, nurses, health educators or other health professionals but have subsequently become senior or high-potential managers in health care delivery organisations in the Middle East.

Participants will typically:

• Be senior or high-potential managers in health care services, including public health, with demonstrated leadership qualities and desire to advance
• Have 3 to 8 years of management experience
• Be considered by their organisations to be capable of occupying positions of increased responsibility, particularly with respect to innovation, in the future.

Participants typically hold the titles of: Public Health Strategy Development Officer; Director of Nursing; Director of Primary Care; Senior Regional Officer of Public Health; Senior Specialist of Family Medicine; District Director or Director, Primary Care.

Sponsor

“As our partnership with INSEAD in the Middle East extends into its fifth year, we are proud to add the Innovators for Community Wellness programme to our contribution towards building health care capacity in the region. This new offering, targeting primary care givers, helps them to develop the required skills to address chronic care issues in their communities.”

Khaled Mansour
Area Managing Director, Janssen-Cilag,
Middle East – West Asia & Africa Chairman (Middle East branch), Johnson & Johnson Corporate Citizenship Trust
 

“Health care systems are in dire need to address old and new challenges for better health. Innovators for Community Wellness stimulated innovative ways of thinking and gave us tools to manage the required change in behaviour, health care organisation and organisations’ interactions with the broader health care network, which will lead to change in outcomes.”

Dr. Maher Aboumayaleh
Manager of Health Programme, Aga Khan Foundation/Syria
 

“Having a dedicated course for innovators in community wellness provided the opportunity to step back from the urgency and demands of acute care and reflect on how we can pro-actively influence health outcomes and really make a difference in the long term. The commitment of the INSEAD team was outstanding; the course was delivered with so much genuine enthusiasm and optimism towards improving community wellness it was impossible not to engage. The speakers and facilitators really encouraged us to put aside any challenges or barriers and be innovative and creative in our interactions with the community and network with other providers to find solutions. We all left the course re-energised and focused and with defined community wellness projects”.

Louise Bain
Health Centers Director, Health Operation Department, Ambulatory Healthcare Services – SEHA
Abu Dhabi, United Arab Emirates
 

"This course is a must for managers who seek a vision refining."

Khaled Abdualwah

Assistant Director General for Primary Healthcare/Ministry of Health
Oman

"A life time educational experience you should not miss."

Ali Al Farhan/Deputy Executive Director, Family Medicine and PHC, Medical Services, CR/King Abdulaziz Medical City
Saudi Arabia
 

"INSEAD can take what you do, shape it, make it effective and let you understand why you’ve been doing it all these years."

Marilyn Curtis
FMC Unit Manager
Sheikh Khalifa Medical City, Abu Dhabi
 

"It broadens your perspective and inspires brave and bold steps for change without making it intimidating."

Adamna Odefa
CEO
Diabetes & Hypertension Help Society
 

Sponsor

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

	Stephen E. Chick Programme Director Professor of Technology and Operations Management The Novartis Chaired Professor of Healthcare Management Academic Director, Healthcare Management Initiative   Professor Chick's research brings together simulation and statistical decision making tools to help improve process design and public health decisions. Most recently he is working at the interface of health economics and operations management to assess the cost effectiveness of interventions that are intended to limit the transmission of HIV (with the CDC) and for vCJD (with Sheffield University, for the UK National Institute for Health and Clinical Effectiveness). Read more...
	Markus Christen Associate Professor of Marketing		Hal Gregersen Senior Affiliate Professor of Leadership
	Neil Jones Affiliate Professor of Strategy

*programme faculty may change

Sponsor

Dates & Fees

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page.

*Programme sponsored by Johnson & Johnson Corporate Citizenship Trust. Participants will only have to pay for accommodation (and cancellation fees if any), travel to and from the programme, breakfast and evening meals.
 

Sponsor