"Strategy thinkers have long been pushing executives to think outside of the box and reinvent their businesses. What sets Blue Ocean Strategy apart is that it provides powerful general frameworks and concepts to guide your search for new market space. It is becoming an essential part of any strategist’s tool kit. At INSEAD, we have been working extensively with individual companies on putting these ideas into practice. It is my pleasure to make our learning available in an open enrollment program where participants can enrich their own innovation journey by exchanging experiences and insights with participants from a wide variety of other industries."

Peter Zemsky
Eli Lilly Chaired Professor of Strategy and Innovation

Professor of Strategy

Coordinator, Strategy Area