Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool characterised by increasing levels of commoditisation. While most companies compete within such red oceans, is this strategy likely to create profitable growth in the future?
Our new progamme, INSEAD Blue Ocean Strategy, offers participants a novel perspective on strategy formulation and execution. Participants will learn how to create “blue oceans” of uncontested market space that make the competition irrelevant. During the programme, participants will be immersed in the concepts, tools and frameworks of Blue Ocean Strategy.
They will gain keen insights into how this concept complements and goes beyond traditional approaches to strategy. There will be a strong emphasis on learning how to apply the Blue Ocean Strategy concept, tools and frameworks to real business situations in order to help managers break away from the competition to achieve strong profitable growth. |
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