Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool characterised by increasing levels of commoditisation. While most companies compete within such ‘red oceans’, is this strategy likely to create profitable growth for the future?

INSEAD Blue Ocean Strategy (BOS) offers you a new perspective on strategy formulation and execution. Immerse yourself in Blue Ocean Strategy concepts, tools and frameworks and learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy concepts, tools and frameworks to real business situations in order to help your business break away from the competition and achieve strong profitable growth.

INSEAD professors W. Chan Kim and Renee Mauborgne created Blue Ocean Strategy, based on over a decade of research, as a way for companies to swim out of the ‘red ocean’ filled with sharks. Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating ‘blue oceans’ of uncontested market space ripe for growth.

INSEAD Blue Ocean Strategy shows you how to discover such strategic moves – termed ‘Value Innovation’ – which can create powerful leaps in value for both the firm and its buyer, rendering rivals obsolete and unleashing new demand.

Click here for a synopsis of BOS and other open-enrolment programmes running in Abu Dhabi.

To read more about the INSEAD Blue Ocean Strategy Institute click here.

• Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed here at INSEAD
• Learn how to engage your colleagues in a Blue Ocean Strategy process
• Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost
  

HavardBusiness.Org

September 09

How Strategy Shapes Structure

Article by W. Chan Kim and Renée Mauborgne on how crafting a strategy can shape your environment in your favor.

Emirates Business

UAE

12 Apr 09

Proper execution of strategy can minimise crisis

Devising a strategy is meaningless without proper execution – interview with Professor Peter Zemsky.

In search of blue oceans

First came the book and now there is an institute. The international bestseller, ‘Blue Ocean Strategy’ written by INSEAD professors W. Chan Kim and Renée Mauborgne, has sold more than two million copies, is a bestseller across 5 continents and is being published in 42 languages.

• Competitive Strategy
• Managing Partnerships and Strategic Alliances
• Strategic Issues in Mergers and Acquisitions