INSEAD Blue Ocean Strategy
Creating uncontested market space
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody ‘red ocean’ of rivals fighting over a shrinking profit pool characterised by increasing levels of commoditisation.
INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. This programme takes the theory, created by INSEAD professors W. Chan Kim and Renée Mauborgne, and develops it into concepts, tools and frameworks delivered by a world class faculty. You will learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.
- Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed here at INSEAD
- Learn how to engage your colleagues in a Blue Ocean Strategy process
- Start developing Blue Ocean Strategy for your organisation in order to break away from the competition through ‘Value Innovation’, the simultaneous pursuit of differentiation and low cost
Ocean of wisdom
(China Daily Asia Weekly – 13 April 2012)
INSEAD Professor Chan Kim discusses the concept of ‘Uncontested market space’ in this interview with China Daily Asia Weekly. But he also holds that his Blue Ocean Strategy can also be used to lead one’s life. Click here to read the article.