“INSEAD provided a broader outlook.”

It was a two-week, intensive experience that just flew by! I was impressed by the professors’ real-world experience, as well as their academic insights.  They managed to pack substantial content into that short time, by using a variety of engaging teaching methods. There were case discussions, group exercises and computer simulations, as well as the lectures and general classroom debate that I’d expected. The opportunity  to exchange ideas with the 37 participants from different cultures and industries enhanced the overall value proposition of the programme, making it much more enriching.

For the company, the Asian International Executive Programme’s vast spectrum of content and geographical coverage was very appealing. And the development of strategic skills, whichis an important part of the programme, matched their needs particularly.

For me personally, the programme facilitated a career transition. I’d been specialising in marketing for 12 years, but INSEAD provided a broader outlook. I’ve moved into the world of Supply Chain Management, which may seem like a big change, but not as far removed from marketing as you might think. The programme has helped me see how they are connected in maximising value creation.  

I still draw from insights obtained from the programme, and I’m still in touch with the other participants. In fact, I’m about to get in touch with one of them as a prospect for a partnership opportunity in China.

Sherrey Chng,

Client Services Director,

Carlson Asia Pacific, Singapore

Asian International Executive Programme participant, 2007

“I went to Singapore on a general management programme but returned to Hong Kong with a network that stretches across Asia.”

I’d already done one programme at INSEAD, so I had no hesitation in signing up for the Asian International Executive Programme. I also had an MBA from back home in Germany, but it was specialised in my own area, which is marketing. And after a few promotions, I was looking for a programme that would give me broader horizons but with an Asian context.

That’s certainly what I got. The content was everything I could have asked for and the case studies were excellent. But what I most appreciated was the diversity among the other participants. With so many nationalities and industries represented, the discussions about best practice were very lively and productive.

I also felt that my knowledge was updated. I learnt about new tools that simply weren’t around when I was at business school and have already implemented some of them at work.

So the learning has absolutely stayed with me. And, just as importantly, the network is still strong. To give an illustration, I was in Malaysia last week on business. I was using my mobile phone at the airport and, by the time I’d finished talking, one of the other participants from the programme was standing next to me. He’d recognised my voice from the other side of the departure lounge. I went to Singapore on a general management programme but returned to Hong Kong with a network that stretches across Asia.

Patrick Schiffers,

Director, RBM-Diols, BASF

Hong Kong

Asian International Executive

Programme participant, 2007