Building the Business: Strategies for Asia Pacific (BUBS)
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Overview

Building the Business: Strategies for Asia Pacific is the leading senior-level strategic management programme focusing on Asia. In five intense days, it renews participants’ strategic management skills and challenges their thinking. With the knowledge and perspective that they gain, they become better able to devise effective corporate strategies to grow or expand their businesses in Asia.

Beyond that, through case analysis and group discussions with participants from a wide variety of industries and countries, participants also understand better how cultural differences affect business. Special attention is paid to the challenges of building businesses in China, India and Japan.

Key benefits
  • Deepen understanding of the competitive context and business environment in Asia
  • Analyse alternative strategies and organisational models applicable to the region
  • Assess the balance between cultural differences, national governments and the global perspectives of firms
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