• Overview
• Objectives
• Profiles
• Learning Experience
• Faculty
• Dates & Fees

Make an impact in Asia

Asia is widely recognised as being in the vanguard of the global recovery.  For senior executives of global businesses to maximise their opportunities in this region it is essential for them to have a deep understanding of the Asian business environment, and of how to create effective strategies that will grow business.

Building the Business: Strategies for Asia Pacific is the leading senior-level strategic management programme focusing on Asia. In five intense days, it will renew your strategic management skills and challenges your thinking. With the knowledge and perspective that you gain, you will be better able to devise effective corporate strategies to grow or expand your business in Asia. Beyond that, through case analysis and group discussions with peers from a wide variety of industries and countries, you will better understand how cultural differences affect business. Special attention is paid to the challenges of building businesses in China, India and Japan.

Key Benefits

• Deepen understanding of the competitive context and business environment in Asia
• Analyse alternative strategies and organisational models applicable to the region
• Assess the balance between cultural differences, national governments and the global perspectives of firms

The Building the Business: Strategies for Asia Pacific programme offers participants an exceptional opportunity to develop their strategic managerial skills in Asia whilst building a cross-industry, international network.

Participants take part in lectures, work groups and discussions on the socio-political environment, and the regional competitive context, as well as how to optimise regional organisations, build human capital and expand through acquisitions and joint ventures. 

Topics covered during the programme include:

• Changes in Asia Pacific
• Industry and competitive analysis
• Culture and leadership in Asia
• Building the business in China
• Integrating Indian operations
• Comparative systems: the example of Japan
• Key account and relationship management in Asia
• Strategic alliances, mergers & acquisitions in Asia
• Regionalising global organisations

This programme is designed for senior managers and decision makers with at least eight years’ managerial experience – some of it in Asia – and mandated with strategic responsibility for driving their businesses forward in or across the region.

All participants must have responsibility for – or experience of – managing people, operations or strategies across at least two Asian countries. Typically they will be regional directors, senior business development managers, senior corporate planners or senior managers from various countries and industries throughout the region and from headquarters.

“Immensely insightful and thought provoking.”            

Director - Worldwide Retail Sales Programmes
Apple
China

“Very good for networking, gaining new ideas about strategic options/ needs for my own company by getting diverse input."

Head of Corporate Strategic Projects 
Bayer
Germany

“Looking at the Asian business environment through the eyes of 4 professors and 22 participants was extremely interesting, opening business opportunities as well as very entertaining.”

Vice President - Business Development
Bayer Material Science
Hong Kong

Great minds don’t think alike

INSEAD’s professors represent many cultures, disciplines, and perspectives. Led by acknowledged world experts in their own particular fields, programme faculty remain intimately close to business and most are engaged in cross-disciplinary research.*

	Hellmut Schütte  Programme Director Emeritus Professor of International Management Professor Hellmut Schütte joined INSEAD’s faculty in Fontainebleau, France, in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. After 28 years of service for INSEAD, he became Emeritus Professor of International Management in 2009. He was also appointed Distinguished Professor of Management and European Chair for Global Governance and Sino-European Business Relations at CEIBS in Shanghai, China. He continues to work in the area of international business and international management with a special focus on Asia. Read more...
	Michael A. Witt Programme Director Affiliate Professor of Asian Business and Comparative Management Professor Witt teaches and researches international business at INSEAD and is an Associate in Research at Harvard's Reischauer Institute. He is primarily based in Singapore. His research explores how doing business varies by country and how firms doing business abroad respond to these differences. Read more...
	Wei-Ru Chen Associate Professor of Strategy		Jasjit Singh Associate Professor of Strategy

 *programme faculty may change

Dates & Fees

This programme is eligible for the INSEAD Executive Certificate in Global Management.

Please click here for more information about the terms and conditions.

For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page

* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.