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Advanced Management Programme
Transforming senior executives into great business leaders
The environment confronting business leaders today is unprecedented and volatile. The theories and models that guided decision making in the past no longer seem to provide leaders with all the answers. Increasingly, successful leaders rely on their own judgment to make decisions.
The Advanced Management Programme casts a spotlight on the process of judgement and demonstrates that exercising judgement is neither art nor science, but a craft that can be honed with practice, reflection, feedback and coaching. The Advanced Management Programme represents an unparalleled opportunity for senior leaders to gain insights into the key processes that define their judgement.
The Advanced Management Programme is a complete general management programme – meaning it helps senior leaders to address all aspects of leadership. The programme complements functional understanding with a holistic approach that helps you build judgement in your specific contexts. Our innovative methods offer you two unique opportunities – to reflect actively on the quality of your own judgment; and to use proprietary frameworks to define and implement an agenda to enhance performance – both yours and your organisation’s.
- Gain insights that challenge your assumptions
- Actionable knowledge - develop deeper insight into information you often already possess
- Develop greater confidence - in your knowledge by testing your assumptions and making them more robust
If you would like more information on our General Management Programmes, please click here to access our comparison grid.
A view from INSEAD on:
The objective of the Advanced Management Programme is to create a reflective process that offers participants insight into the way in which they exercise judgment. The programme consists of four stages that follow the logic of strategy implementation. This is brought to life by the “red thread” of a strategy implementation challenge that participants bring to the programme.
- Mega-trends: helps leaders explore the opportunities and constraints determined by their external environments
- Stakeholders: defines the objective functions that they need to pursue. These stakeholders include traditional stakeholders such as shareholders, and increasingly vocal stakeholders such as knowledge workers and society at large
- Organisational structures and processes: represent the levers that leaders can use to bring about the shifts in direction they seek
- People: Leaders as both “actors in the organisational drama”, and the key targets of change. This theme invites participants to reflect upon their own identities, motivations and behaviours in order to develop insight into the psychological and sociological bases for organisational identities.
These explorations occur in classrooms, forests, gymnasiums and other stages that enable participants to explore the leadership metaphor.
Why should I choose INSEAD above other business schools?
We think our diversity is what makes us different – and better, especially for participants who wish to prepare for a very turbulent and challenging international arena. INSEAD is probably the only school where you will typically find around 30 nationalities in the same class. And it is certainly the only school where no single culture will dominate. The second major reason is that INSEAD has forty years’ experience of educating top executives. The Advanced Management Programme reflects “our best practice” in providing participants with an intense yet full general management experience.
What exactly does the selection process entail?
It is important for all participants that the programme brings together people with an adequate level of general management experience, professional expertise and business responsibility. The quality of the programme and its classroom exchanges is only as high as the quality of its participants. The Programme Director personally reviews every application and, if he feels you would benefit more from another programme that meets your needs more closely, I will let you know. Please feel free to get in touch with me before applying.
Is there a constraint on size of business or business unit, or on hierarchical level?
There are a few guidelines that the Programme Director applies in reviewing applications. The intrinsic quality of the applicant – and their potential contribution to the learning environment – also matter a lot. Businesses or business units ought to have a minimum turnover of $30 million and the candidates ought to be CEO or MD. For businesses exceeding $100 million, the candidates can be members of the executive leadership team, maybe one level away from CEO or MD. For companies with turnovers exceeding several $100 million, they might be two levels away, and for businesses exceeding several billion, those who are four levels away can have suitable experience for acceptance.
Four weeks on campus seems like a big commitment – can I afford so much time away?
In fact, you need those four weeks to gain the distance for reflection on your work and yourself. During this intense and challenging time, you will have a rare opportunity to develop a focused plan for your future – at work and in life. If you take all this into account, four weeks begins to look like a small investment with enormous returns, not just for you but also for your team and your organisation.
What instructions should I leave my colleagues at work about contacting me?
In short, not to disturb you, unless there’s an emergency. Calls and emails are distractions from the Advanced Management Programme’s intensive learning process. Those who disconnect themselves most effectively are generally those who learn most – and return with most to give their organisations. Your colleagues and direct reports have much to gain from coping without you too.
What can I expect to change after the Advanced Management Programme?
Well, we can only go on what past participants tell us. If you commit to the programme, the new perspectives gained from faculty and fellow participants will change your approach to the daily challenges you face. Your management thinking will be refreshed and your batteries recharged. And you will have a selection of ready-made new ideas and solutions, not to mention a much bigger network of international colleagues that you can call upon for future business challenges. It is no wonder many people talk about the programme as the experience that changed their lives.
Can I return home at the weekend? Or can I bring my partner to INSEAD?
We have designed the four-week residential segment so that participants spend only three weekends away from home (it starts on a Monday evening, and closes on a Thursday night). Deep reflection requires a retreat-like formula, in which participants can devote their full energies to the demands of the programme. Weekends are needed to relax after an intensive week – and to prepare for the week ahead. Partners are welcome to join participants at the conclusion of the programme, and are invited to the closing dinner. This allows participants and partners to follow the residential segment with a few days’ break in the region.
As the name implies, the Advanced Management Programme attracts those who have attained the very highest standards of business performance:
- Senior executives such as CEOs, COOs, CFOs and heads of product divisions, geographical regions or other major business units within the private or public sectors
- An average of twelve years’ management experience, with at least five years in a general management position with clear cross-functional and P&L responsibility
Senior executives without current managerial responsibilities and business consultants with senior level client experience are invited to discuss their candidacy with the programme advisor.
Classes typically consist of participants drawn from +30 nationalities. It is this diversity which creates the unique environment at INSEAD, and enriches participants’ learning experience.
From participants to alumni
As well as becoming part of your own class community, participants leave the Advanced Management Programme as a full member of the INSEAD alumni community. Only graduates of our world-famous MBA, Executive MBA and PhD programmes, together with selected former Executive Education participants, are eligible for this status. This elite worldwide network consists of over 39,200 alumni in around 160 countries, many with very active National Alumni Associations. Alumni benefit from lifelong networking and professional development opportunities, including regional events, refresher programmes and reduced rates for all Executive Education.
Part of the management team of Emaar, responsible for major construction projects in the Middle East including Burj Dubai, (today, the world's tallest building) Naaman Atallah AMP '07, is now leading a USD 25 billion joint venture between Emaar Properties and Tatweer to develop more than 70 million square feet in Bawadi, Dubai into retail and commercial space, a theme park, nine hotels and over 20,000 residences. Emaar Properties is a global property developer and Bawadi is the largest hospitality and leisure development in the region.
Joining Emaar Properties in October 2004 as Senior Director, Sales, Naaman became Executive Director, Sales and Marketing in 2006 then Executive Director, Business Development in April 2007, before his appointment to CEO of the Emaar Bawadi Joint Venture in January 2008.
In less than four years of joining the company, Naaman completely restructured its sales and marketing teams; achieved a record-breaking first quarter revenue in 2007 of USD 892 million, a 95% increase from the first quarter of 2006; established the Emaar Best Practice Processes Manual for marketing; and led the team which implemented a new strategic branding, taking Emaar beyond property development.
Only ten years after the company's founding in 1997, Emaar has handed over thousands of homes in its home-market, Dubai, while integrating schools, parks, retail centres, golf courses and equestrian and marina areas within master-planned communities. Emaar is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company's shareholders include the Government of Dubai and Emaar is powered by its Vision 2010 to become one of the most valuable companies in the world by the turn of the decade. Read on
Marvin Romanow AMP '07, Executive Vice President and Chief Financial Officer at Nexen Inc., is responsible for providing effective financial leadership for the company to grow value responsibly, in a profitable and sustainable manner.
Nexen Inc. is one of Canada's largest global energy companies. With a work force of 3,500, the company is strategically positioned with operations in the North Sea, the Gulf of Mexico, the Middle East, offshore West Africa, and the Canadian Athabasca oil sands. Nexen's core activities are developing, producing and marketing crude oil and natural gas and power.
In 2006, Nexen invested in their first renewable energy initiative, a wind farm in southern Alberta, Canada. At full capacity, it can produce enough green energy to power approximately 25,000 homes. In 2008, Nexen was named for the sixth time since the survey began in 2000, as one of the 50 best employers in Canada by Hewitt Associates and The Globe and Mail.
Marvin joined Nexen through their acquisition of Wascana Energy Inc. in 1997, bringing with him 25 years of experience in the oil and gas industry. Read more
"The AMP gave me fresh insights and new ways of thinking and taking decisions. In professional terms it was transformational for me."
Ian Fletcher AMP'05 was appointed CEO & Comptroller General for the UK Intellectual Property Office (IPO), formerly the Patent Office, in April 2007.
The IPO is the official government body responsible for granting intellectual property rights in the UK: for patents, designs, trade marks and the copyright framework. It is also an executive agency of the Department of Innovation, Universities and Skills (DIUS), responsible for the role of intellectual property rights in supporting innovation.
As CEO & Comptroller General, Ian is the government's principal civil service policy advisor on all aspects of intellectual property, from international negotiations to enforcement issues.
Ian is also responsible for the management of the IPO, a government agency which employs 1,000 people. Their main activities are the granting of patents and trademarks, management of designs, management of the copyright framework, and running the patent, trade marks and copyright tribunals, which are a sort of specialist 'court of first instance' for their areas. We asked Ian to tell us about the importance of protecting intellectual property, his views on globalisation and innovation, and how having taken the Advanced Management Programme (AMP) at INSEAD has influenced his management style and career. Read on
The UN Global Compact Focal Point - Sri Lanka & Director, Corporate Branding & Strategic CSR, MAS Holdings Ltd, Sri Lanka
After graduating from the AMP at INSEAD in 2001, Ravi Fernando, Director, Corporate Branding & Strategic CSR at MAS Holdings Ltd., the largest supplier of intimate apparel, sports and leisure ware in Sri Lanka, launched 'Women Go Beyond', an internal programme to 'empower women to reach their full potential' for the 80% female employees of their total workforce of 43,000.
'Women Go Beyond' is based on 20 years of best labour practices and aims to inspire women in their career advancement, encourage their talents and offer help in the balance of their professional and personal lives. In 2006, INSEAD published a case study 'MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry', which was written by Noshua Watson, current INSEAD PhD student, under the supervision of Emeritus Professor Jonathan Story.
The MAS Women Go Beyond programme laid the foundation for the Sri Lanka apparel 'Ethical Branding Campaign' which was recommended by Ravi to the Joint Apparel Association Forum (JAAF) in July, 2005. In August, 2006, the JAAF launched the 'Garments without Guilt Campaign'.
In September, 2007, Ravi was recognised for his work on ethical branding at the World Strategy Summit, where he received the 'Global Strategy Leadership Award'. The World Strategy Summit takes place every two years and is the single largest platform that aims to bring together strategists; thinkers, academics and futurists. At this year's Summit, INSEAD Professor Renée Mauborgne was the 'Chief Guest', presenting the awards. Read on
Great minds don’t think alike
INSEAD's professors represent many cultures, disciplines, and perspectives. Comprised of acknowledged world experts in their fields, the programme faculty are intimately connected to the business world and have a uniquely practical approach blended with their theoretical grounding.
Affiliate Professor of Organisational Behaviour
Ian C. Woodward specializes in Leadership and Communication. He lectures in a range of INSEAD programmes including the Advanced Management Programme. He is Co-Program Director for the INSEAD Master of Finance degree with the Macquarie Group. Read more...
Senior Affiliate Professor of Organisational Behaviour
Director of Olivier Mythodrama
Assistant Professor of Marketing
Professor of Economics
Professor of Public Policy
Professor of Decision Sciences
Post-Graduate in Top Sport Training & Coaching
Professor of Management Practice The Shell Chaired Professor of Human Resources and Organisational Development Academic Director, INSEAD Global Leadership Centre
Professor of Finance
Adjunct Professor of Marketing
Marc Le Menestrel
Visiting Professor of Ethics
Award winning educator
Affiliate Professor of Decision Sciences and Entrepreneurship and Family Enterprise
The programme experience builds upon both business faculty and specialist facilitators – in experiential learning, coaching, wellness and group dynamics – thereby creating an experience that is real, relevant and full of actionable insights.
Dates & Fees
|01 Jul 2013 to 26 Jul 2013||4 weeks||Fontainebleau||€ 32,500|
|04 Nov 2013 to 29 Nov 2013||4 weeks||Fontainebleau||€ 34,500|
|03 Mar 2014 to 28 Mar 2014||4 weeks||Singapore||SG $ 54,000|
|07 Jul 2014 to 01 Aug 2014||4 weeks||Fontainebleau||€ 34,500|
|03 Nov 2014 to 28 Nov 2014||4 weeks||Fontainebleau||€ 34,500|
Optional 5-day capstone module will take place from 5-9 May 2014 and 4-8 May 2015 in Singapore at a cost of SG $ 7,800.
Participants are required to attend a programme introduction and opening dinner prior to the first day of formal instruction.
The programme ends with a closing dinner, hence participants are expected to leave the day after.
Acceptance to the Advanced Management programme is not automatic but subject to the review of the admissions committee who carefully evaluate all applications, often calling participants, to ensure that the programme will meet their objectives.
It is imperative to apply early to this programme because the pre-programme work begins six weeks before participants arrive on campus.
Please click here for more information about the terms and conditions.
For full details on how to apply, accommodation, and cancellation conditions please visit the Practical Information page
* Fee subject to change. For programmes delivered in France, VAT (19.6%) to be added for companies based in France, or for European companies where no VAT number is supplied. For programmes delivered in Singapore, GST (7%) to be added for Singapore-registered companies.